How mobile puts business at the tip of Africa’s fingers
But the surge in mobile phone use - there are currently 695 million mobile phone subscribers in Africa - has given Africans a simple and pervasive means of sharing information and conducting business.
SlimTrader, founded by Nigerian-American Femi Akinde, is an e-commerce firm that is meant to ease the exchange of goods and widen the online markets for Africans.
Mr Akinde and the SlimTrader team created Mobiashara, a mobile technology that allows users to search for and purchase products via text message.
This technology provides retailer's information and inventory, and also partners with mobile payment providers such as M-PESA and MTN so someone can make a purchase with a press of a button on their mobile device.